Content recommendation systems have really taken off in the past few years, with everybody from niche bloggers to Time Magazine using them. It’s a great way to bump up your revenue by using it alongside display ads and other methods of monetization without disrupting the user experience too much.
Outbrain is one of the first native ad solutions to hit the market, Outbrain started marketing its services in 2006. Publishers get paid proportionate to the traffic that they’re able to divert to the advertiser website. Outbrain employs behavioral targeting to increase user engagement and provides recommendations for several media types, including online, video, and mobile.
While Taboola and Outbrain are more or less the same in terms of functionality, they do have some differences that help differentiate themselves from each other. The quality of recommended content found on Outbrain is usually higher because they pre-filter content that they consider to be spam, Taboola takes pride in its Taboola Choice feature where users can offer feedback on what recommendations they don’t like, so that the platform is constantly learning and improving from user feedback.
Revcontent is one of the biggest content recommendation platforms on the internet, currently serving 100 billion content recommendations a month across the globe with a growth rate of 900% last year. According to comScore, their network reaches more users than Amazon and YouTube.
For a longer list of native ad networks, check out The Top 6 Native Ad Networks for Online Publishers.
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